Privacy Policy

1.1 Personal Information

• Full name and contact details
• Date of birth and gender
• Address and location information
• Government-issued identification details
• Financial information and bank account details
• Employment and income information

1.2 Gold Loan Information

• Gold items details and photographs
• Gold purity and weight information
• Loan amount and repayment terms
• Payment history and transaction records

1.3 Technical Information

• Device information and IP address
• Browser type and version
• Usage patterns and preferences
• Cookies and similar technologies

2.1 Primary Purposes

• Processing your gold loan application
• Evaluating gold items and determining loan amounts
• Managing loan accounts and repayments
• Providing customer support and services
• Ensuring compliance with regulatory requirements

2.2 Secondary Purposes

• Improving our services and user experience
• Marketing and promotional communications (with consent)
• Analytics and business intelligence
• Fraud prevention and security measures

3.1 With Your Consent

We may share your information with third parties only with your explicit consent or as required by law.

3.2 Service Providers

• Gold evaluation and storage partners
• Payment processing and banking partners
• Technology and security service providers
• Legal and compliance advisors

3.3 Legal Requirements

We may disclose information when required by law, court orders, or government authorities, including government regulatory bodies.

4.1 Security Measures

• Encryption of sensitive data in transit and at rest
• Multi-factor authentication for system access
• Regular security audits and vulnerability assessments
• Employee training on data protection
• Secure data centers with 24/7 monitoring

4.2 Data Retention

We retain your information for as long as necessary to provide services, comply with legal obligations, and resolve disputes. Typically, this is 7 years after loan closure as per government guidelines.

5.1 Access and Correction

You have the right to access, review, and correct your personal information. You can request updates through our customer service channels.

5.2 Data Portability

You can request a copy of your data in a structured, machine-readable format for transfer to another service provider.

5.3 Erasure Rights

You may request deletion of your personal information, subject to legal and regulatory requirements for data retention.

5.4 Marketing Preferences

You can opt-out of marketing communications at any time by contacting us or using the unsubscribe link in our emails.

6.1 Types of Cookies

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Used for personalized advertising

6.2 Cookie Management

You can control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality.